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Program

Spirit wear fundraising for soccer programs

Team stores for high school soccer programs and booster clubs. Built, printed, shipped and promoted by us, with 20% of every order back to the club.

Soccer brings something no other school program has: an existing merchandise culture that families already understand. Scarves, kit-styled tops and club-crest apparel are normal in soccer in a way they would look odd in baseball, and a soccer store can lean into that instead of defaulting to the standard school-hoodie range.

The season is also the coldest and wettest of any outdoor program in most parts of the country. Matches run through the winter, often in the evening, and the crowd is standing on a touchline rather than sitting in a stand. Warm, weatherproof and practical outsells decorative here more decisively than anywhere else.

Many programs also run boys' and girls' seasons at different points in the year. That is an argument for keeping one store open across both rather than running two short windows, since the audience overlaps and the second season inherits everything the first one built.

When the demand actually arrives

Cold-weather season, often split between boys' and girls' programs at different points in the year. Demand tracks the weather at least as closely as it tracks the fixtures.

Timing is the part clubs get wrong most often, and it costs more than the range does. The full argument is in when to launch a spirit wear store.

What sells for a soccer program

Not a general list of spirit wear. These are the items that move for this program specifically, and the reason each one does.

  • Scarves. The one genuinely soccer-specific item, and it works because the sport's supporters already own scarves for their other clubs. Nothing else in school fundraising has this much cultural head start.
  • Quarter-zips and training tops. Reads as kit rather than as school apparel, which is what this audience actually wants, and it suits standing on a cold touchline.
  • Joggers and training pants. Consistently underordered. Soccer families buy bottoms at a much higher rate than families in indoor sports do.
  • Beanies. Low price, high volume, and the item most likely to be bought on the day someone realizes how cold the touchline is.

What the money usually goes toward

Worth naming explicitly when you launch. Families give more readily to a specific cost than to program funds in the abstract.

  • Referee fees, which recur every home fixture and are rarely fully covered
  • Field maintenance, nets and corner flags
  • Travel to away fixtures and preseason tournaments
  • Training equipment and goalkeeper kit

What we handle, and what you do

  1. 1. You send colors, marks and rosters

    Along with written confirmation from the district that the club may use the school name and logo. That is the entire job on your side.

  2. 2. We build and you approve

    We design the range and the storefront around what sells for a soccer program, and the range you approve is the range that sells for the rest of the season.

  3. 3. We print, ship and support

    Each order is produced after it is bought and shipped direct to that buyer. No sorting, no distribution day, no leftover sizes.

  4. 4. We promote it

    Text and email campaigns to your opted-in families, timed to the points in this program’s season when people actually buy.

  5. 5. You get paid

    20% of total order value, remitted on a set schedule. A share of what the store sells, not a share of margin after costs.

Questions from soccer clubs

Should the boys' and girls' programs share a store?
Almost always. Where the seasons run at different times, one store carries momentum from the first into the second, and families with children in both do not have to look in two places.
Will scarves actually sell at a high school?
They sell better than most clubs expect, because the audience already owns scarves for professional clubs and understands the object. They do not sell in warm-weather programs playing a fall season, so it is worth matching the range to when you actually play.
Can we put a club crest on it rather than the school logo?
Any school name, mascot or mark is the district's to license, and an original club crest is usually the club's own. Which one you are using changes who has to approve it, so it is worth being clear before artwork goes anywhere.

Other programs at the same school

Most clubs we work with run more than one. Each of these has its own season and its own range.

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