Program
Spirit wear fundraising for volleyball programs
Team stores for high school volleyball programs and booster clubs. No inventory and no setup cost, with 20% of every order remitted to the club.
Volleyball has an unusually concentrated audience. The crowd is smaller than the field sports and made up almost entirely of families, which means the reach is limited but the conversion rate inside that group is among the highest of any program. Nearly every family buys something, which is not true in football.
It is also a program where a large share of players compete in club volleyball outside the school season. Those families are already spending heavily on club fees and travel, and they are already used to buying team apparel online, so the mechanism is familiar in a way it is not for a first-time football parent.
The practical implication is that a volleyball store should be aimed squarely at families rather than at a general crowd. Parent-identified items and anything with a player name or number outperform generic school apparel here by a wide margin.
When the demand actually arrives
A compact fall season with most home dates inside a short window. Demand arrives early and does not have time to build slowly, so a store that opens late in the season has effectively missed it.
Timing is the part clubs get wrong most often, and it costs more than the range does. The full argument is in when to launch a spirit wear store.
What sells for a volleyball program
Not a general list of spirit wear. These are the items that move for this program specifically, and the reason each one does.
- Warmup jackets and quarter-zips. Gyms are cold before play starts and families sit through junior varsity before varsity. The most reliably purchased item in the program.
- Player name and number shirts. The highest-converting item in volleyball because the audience is almost entirely families of players. Close to universal purchase where it is offered.
- Team bags. Bought once per athlete and often replaced between the school and club seasons.
- Parent shirts. Volleyball parents attend nearly every match, home and away, and identify strongly with the program.
What the money usually goes toward
Worth naming explicitly when you launch. Families give more readily to a specific cost than to program funds in the abstract.
- Tournament entry fees, which are frequent in a short season
- Nets, standards, balls and other equipment replaced on a cycle
- Travel to tournaments outside the league
- Officials for home matches
What we handle, and what you do
1. You send colors, marks and rosters
Along with written confirmation from the district that the club may use the school name and logo. That is the entire job on your side.
2. We build and you approve
We design the range and the storefront around what sells for a volleyball program, and the range you approve is the range that sells for the rest of the season.
3. We print, ship and support
Each order is produced after it is bought and shipped direct to that buyer. No sorting, no distribution day, no leftover sizes.
4. We promote it
Text and email campaigns to your opted-in families, timed to the points in this program’s season when people actually buy.
5. You get paid
20% of total order value, remitted on a set schedule. A share of what the store sells, not a share of margin after costs.
Questions from volleyball clubs
- The season is short. Is it worth setting up a store at all?
- Yes, provided it opens early. The reason is that conversion inside a volleyball family group is very high, so a short window with the right audience still produces a meaningful figure. What does not work is opening in the last two weeks.
- Can we keep it open outside the school season?
- You can, and volleyball is one of the programs where that genuinely pays, because so many players are in club programs year round and keep buying.
- Should each level have its own design?
- One design for the program usually does better. The families are the same crowd across levels, and splitting the range thins out every option without adding an audience.
Other programs at the same school
Most clubs we work with run more than one. Each of these has its own season and its own range.